Your own digital address
One professional web link. Easy to access. Easy to remember. Easy to share. Your flipbook can live on your own domain or a branded address.
Strategies · Marketing · Website Design · Brand Refreshing · Smart Technology
Your businessmoves fast.Your websiteshould too.
Modern website design, refreshed branding, and smart digital strategy backed by real marketing experience.
We create professional digital experiences that help businesses look better, communicate more effectively, and move forward with confidence.
Great design. Smart strategy. Real support.
The problem we solve
Tired of chasing your website designer?
Your website shouldn't be a source of frustration. Simple updates take weeks. Emails go unanswered. Projects drag on. And once the site launches, the designer becomes difficult to reach.
- Waiting forever for updates?Your business changes. Your website should be able to change with it.
- Can't reach your designer?Communication shouldn't be the hardest part of managing your website.
- Website looking outdated?Your online presence should reflect the business you've become.
- Not enough inquiries?Your website should make it easier for customers to understand your value and take action.
- Confusing technology?We make the process straightforward and explain things in language you understand.
- No support after launch?We believe a launch is the beginning of an ongoing relationship.
WD
Your old web designerLast active a while ago
Hi! Could you update our hours on the website?
Delivered · Mar 4
Following up on this 🙂 We also added a new service.
Delivered · Mar 19
Hello? Our old phone number is still on the homepage.
Delivered · Apr 2
Got it. We'll take care of the hours and phone number, and let's talk about adding that new service.
SJM · There's a better way
We're not interested in making website management complicated. We're interested in making it better.
What we do
Everything your business needs to look better online.
From a completely new website to a refreshed brand and interactive marketing materials, we bring the creative and strategic pieces together.
Website design & development
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Modern, responsive websites built to communicate your business clearly, establish credibility, and turn interest into action.
Redesign & modernization
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Already have a website? We can help transform an outdated digital presence into something modern, professional, and easier to manage.
Brand creation & refreshing
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Your logo, colours, typography, and visual presentation all influence how customers see your business. We help create and refresh brand identities that reflect who you are today.
Interactive digital flipbooks
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Transform traditional brochures, company profiles, presentations, and promotional materials into engaging digital publications.
Updates & ongoing support
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Need to add a page, change a photo, update a service, or refresh content? We provide accessible website support that keeps your digital presence current.
Strategy · Technology · Support · Growth
Beyond the design.
A great website is more than colours, images, and attractive pages. We start with your business goals, not just a website, and bring practical marketing experience into every decision: what visitors need to know, what you want them to do, and how your site supports your broader growth.
PlanAlignExecuteGrow
Strategy first
We start with your business goals, not just a website.
Modern technology
Built for today and ready for tomorrow.
Real support
We're here when you need us, long after launch.
Measurable results
More visibility. More engagement. More opportunities.
Built with creativity. Guided by strategy. Designed with purpose.
Live and launched
View all our work →
Don't take our word for it. Visit the work.
The transformation
Same business. A stronger future.
An outdated website means missed opportunities: it's hard to update, it doesn't work on phones, and it doesn't build trust. A modern website and refreshed brand look professional on every device, stay easy to update, and give customers a reason to reach out.
We refresh websites and visual identities without losing the recognition and credibility you've already built. Pick a business and drag to see the difference.
Digital flipbooks
Send it by text. Share it by email.
Your brochure, menu, catalogue or company profile becomes an interactive flipbook with its own web link. No attachments, no downloads. Your customer taps the link and starts turning pages.
20flipbooks published for our clients
1link to share by text or email
0apps needed to open them
Ongoing support
We don't disappear after launch.
Update services, change images, add pages, revise messaging. Your website should keep evolving as your business grows, and we're here to help it do that.
Easy communicationReach out when something needs attention.
Responsive serviceWe acknowledge requests promptly and communicate realistic timelines.
Ongoing improvementsYour website keeps evolving alongside your business.
A relationship that lastsWe want to be a trusted digital partner, not a one-time vendor.
Our process
A better website starts with a better process.
01
Discover
We learn about your business, your customers, and your goals.
02
Strategize
We develop the site structure, messaging, and overall direction.
03
Brand
We establish or refine logos, colours, and typography when needed.
04
Design & develop
We create a modern, responsive website built around your business.
05
Launch
We test, refine, and prepare the website for its public launch.
06
Support & evolve
We stay accessible for ongoing updates and improvements.
Ready when you are
Ready for a better website experience?
Whether you're starting from scratch, refreshing an existing site, or looking for a more responsive digital partner, let's talk about where you are today and where you want to go.
Home / Website design
Professional website design, built around your business.
Your website is often the first impression customers have of your company. Let's make it a great one.
Every SJM website
Designed to look professional. Built to do its job.
Each site starts with your business goals and is built to keep working as you grow.
- Modern and professional
- Mobile responsive
- Easy to navigate
- Built around clear messaging
- Designed for customer inquiries
- Search-engine friendly
- Secure and maintainable
- Adaptable as you grow
Where you're starting
The right starting point for your business.
New websites
For businesses establishing a new online presence. We shape the structure, message, and design from the ground up.
Start a project →Website redesigns
For outdated websites, poor mobile experiences, confusing navigation, or changing service offerings.
Plan a redesign →Modernization
Improve the appearance, content, functionality, or performance of the website you already have.
Modernize my site →Website support
Ongoing help with new pages, updated photos, revised services, and fresh content.
Ask about support →Why SJM
Creative design with marketing sense behind it.
Marketing expertise
Pages planned around what customers need to hear and what you want them to do next.
Business understanding
We learn how your business works before deciding how your website should work.
Creative design
Layouts, type, and imagery that reflect your brand instead of a template.
Modern technology
Current tools and efficient workflows for fast, maintainable websites.
Clear communication
Plain-language updates so you always know where things stand.
Accessible support
After launch, you have someone to call who already knows your site.
Tell us about your website project.
Home / Brand refreshing
A fresh look for the business you've become.
Your brand should reflect your professionalism, personality, and the value you bring to customers. We create or refresh visual identities while keeping a consistent, recognizable presence.
Logo · Colour · Branding · Website · Marketing
Same business. A stronger future.
Brand strategyClarify who you are, who you serve and how you should come across.
Logo & visual identityA logo, colour palette and type that feel like you today.
Marketing materialsBusiness cards, stationery, social graphics and presentations to match.
Consistent presenceOne recognizable look across your website and everything else.
Brand services
Every piece of your identity, working together.
Logo
Logo development
A professional visual identity for a new business or initiative.
Logo
Logo refreshing
Modernizing an existing logo while respecting the brand's history.
Colour
Colour palettes
Colours that work consistently across digital and printed materials.
Type
Typography & visual style
Fonts and supporting elements that create a cohesive appearance.
System
Brand consistency
Websites, social graphics, presentations, and digital materials in alignment.
Web
Website integration
Applying the refreshed brand to a modern website.
Before & after
See what a refresh does.
Pick a business and drag the handle to compare: same business, a stronger first impression on every device.
Ready for a brand that fits today?
Home / Digital flipbooks
Turn your content into an interactive digital experience.
Menus, brochures, magazines, reports and presentations, published as page-turning flipbooks that open from one link on any phone, tablet or computer.
One link. Endless possibilities.
Your information. Your link. Anywhere.
Beautiful digital flipbooks designed to be shared, opened and experienced anywhere. Unlike printed brochures, PDFs or attachments, SJM flipbooks live online at a dedicated web link, connected to your business domain or a branded web address.
No bulky attachments. No complicated downloads. Just one link that opens your information instantly.
Delivered directly to their phone
From your business to their phone in seconds.
Imagine sending your entire brochure, catalogue, restaurant menu or business presentation to someone's phone with one simple text message. Following up after a meeting, promoting this week's specials or introducing your services, your publication is always one link away.
- Copyyour flipbook link.
- Pasteit into a text message or email.
- Send.Your customer taps the link and starts exploring.
Instant sharing by text or email
Send it after a meeting, in a promotion, or as a follow-up. They can forward the same link to friends, colleagues or customers.
An interactive mobile experience
A beautiful, interactive experience right in the palm of their hand. No special app needed for a browser-based flipbook.
Made for mobile. Designed to impress.
Your customers are on their phones. Your information should look incredible there too.
When someone receives your flipbook by text, they open it right on their smartphone. With a mobile-friendly flipbook, readers can:
- Turn pages digitally
- Zoom in to explore information
- Browse photographs, products and services
- Use clickable links and contact information, where enabled
- Come back to the publication whenever they need it
- Forward the same link to friends, colleagues or customers
One link. Always ready to share.
Your flipbook doesn't go out of date the moment something changes.
Update your restaurant specials, refresh your product catalogue, introduce new services or change a promotion. Where the hosting platform supports it, your publication keeps the same link, so customers always see the latest version through the link you've already shared.
Create it once. Share it everywhere. Keep it current.
Ready when you are
Stop sending attachments. Start sharing experiences.
Give your customers a better way to explore your business, products, services and promotions.
Explore our digital flipbooks ↓Our flipbook library
Real publications. Real clients. Open any one.
Every cover below is a live flipbook we produced. Tap one to open it and turn the pages yourself.
What our flipbooks can do
- Turn pages like a printed publication
- Switch between editions
- Offer a PDF download
- Open on any phone from one link
- Share by text or email
- Stay current without a new link, where supported
Digital flipbook uses
56 ways to put a flipbook to work.
If you hand it out, email it, print it or present it, it can become an interactive digital experience.
Give your next brochure a second life.
Home / Our work
Our work speaks for itself.
Every business is different, and every project deserves a thoughtful approach. These websites are live right now. Open them, click around, and see how they work on your phone.
Live and launched
Built by SJM. Live right now.
Transformations & showcases
Same business. A stronger future.
Concept redesigns and showcases that show how we approach a transformation.
Could your business be next?
Home / Our approach
Great design starts with understanding.
The most successful website projects begin with a conversation, not a template. Before we design, we want to understand the business, the audience, the message, and the opportunity.
PlanAlignExecuteGrow
Every plan connects five things
- The right opportunities for your business
- Clarity in your message and direction
- Modern solutions built for today and tomorrow
- Real support when you need it
- Measurable results you can see
Strategy before design
A website succeeds when it supports what the business is trying to achieve: more inquiries, a stronger reputation, a new service line, or a clearer story for partners.
Those goals shape the pages we build, the order of information, and the actions we invite visitors to take.
Branding that makes sense
Your logo, colours, typography, and presentation tell customers whether you're established and trustworthy before they read a word.
We apply your brand consistently, so your website, social graphics, and printed materials look like they come from the same business.
Modern technology
We use current development tools and efficient workflows, including AI-assisted processes where appropriate, to work faster and explore more ideas.
Every page is still reviewed, refined, and approved by people. Technology speeds up the work. It never replaces professional judgement.
Marketing experience
Messaging, positioning, navigation, and calls to action all shape how well a website performs.
We organize your pages so visitors quickly understand what you offer, why it matters, and how to take the next step.
Open communication
You'll know what we're working on, what we need from you, and when to expect the next milestone. We explain decisions in plain language and keep you involved from first call to launch.
Long-term relationships
Your business keeps changing after launch, and your website should too. We stay available, so you always have a partner who already knows your site and your goals.
Let's start with a conversation.
Home / About SJM
Creative thinking. Business experience. Modern solutions.
SJM Strategies + Marketing brings together website development, creative design, communications, and practical marketing experience.
Understand the business. Develop a clear strategy. Create professional work. Stay accessible.
That's our philosophy, and it's straightforward. Businesses deserve websites that reflect their professionalism and support their goals, without unnecessary complexity or frustration.
Core values
What guides our work.
Creativity
Fresh thinking and thoughtful design on every project.
Strategy
Understanding the purpose behind the work.
Communication
Keeping clients informed and involved.
Responsiveness
Making it easier to get the support you need.
Relationships
Building lasting professional partnerships.
Continuous improvement
Embracing new technology, tools, and ideas.
Steven McMullinFounder · SJM Strategies + Marketing (SJM Creative)
About me
Bringing ideas to life. Building businesses.
Business Strategist · Business Development · Strategic Relationships
I've spent my professional life bringing ideas to life, building meaningful relationships, and helping businesses recognize opportunities for growth.
My journey began at just 15 years old in the culinary industry, where I went on to spend more than two decades developing my craft and becoming a Red Seal chef. That experience shaped far more than my professional career. It taught me creativity, leadership, discipline, customer service, and the importance of understanding how every part of a business works together. As a chef, I learned to envision something, create it, refine it, and continually strive to make it better. That same creative philosophy continues to influence everything I do today.
My career eventually evolved into sales, marketing, communications, and business development. For the past 15 years, I've specialized in professional business networking, developing relationships and connecting people, businesses, and opportunities across a wide range of industries. What began as a career in sales became a passion for understanding businesses, recognizing their strengths, identifying opportunities, and bringing the right people together. Over time, I've developed an extensive network of professional relationships built on trust, genuine interest, and a commitment to helping others succeed.
Throughout that journey, I've maintained a fascination with the internet, emerging technology, and the possibilities they create. But one thing I've learned is that technology alone isn't a business strategy. Neither is a website, a logo, or a marketing campaign. Those are tools. Their real value comes from understanding the business, identifying where it wants to go, and developing a strategy that brings the right resources together to help it get there.
That's the foundation of SJM Creative. I approach every business from a strategic perspective, looking beyond its immediate needs to understand its potential. Sometimes that involves website development, branding, or digital marketing. Other times, the greatest opportunity comes from connecting two businesses that should know each other, introducing a new market, or identifying a relationship that could create lasting value.
Introducing SHAUNA
And that's where SHAUNA changes what's possible.
SHAUNA is our proprietary, continuously evolving business intelligence and networking engine, created by combining a lifetime of practical business experience, strategic thinking, and relationship development with some of today's most advanced technologies.
She's much more than a conventional database or automated marketing tool. SHAUNA is being developed as a self-improving intelligence system, designed to learn from business information, recognize patterns, identify potential opportunities, and continually refine how those opportunities are discovered.
100,000+business contacts in our intelligence ecosystem
24/7researching and discovering opportunities, even while you sleep
Includedcomplimentary for every SJM Creative client
With a business intelligence ecosystem encompassing more than 100,000 business contacts, the potential for meaningful connections is extraordinary. SHAUNA can examine businesses across industries, identify complementary services, recognize potential customers and strategic partners, and help uncover opportunities that might otherwise go unnoticed.
And unlike traditional business development, this intelligence doesn't need to stop working at five o'clock. SHAUNA is designed to continue researching, analyzing, and discovering opportunities around the clock, even while our clients sleep.
Perhaps the most important distinction is that every SJM Creative client receives complimentary access to SHAUNA and our business networking ecosystem. We believe our relationship with a client should extend far beyond completing a website or delivering a marketing project. We want to help them attract customers, develop relationships, discover opportunities, and grow their businesses.
Technology helps us discover the possibilities. Human relationships, trust, and thoughtful introductions help turn those possibilities into meaningful business opportunities.
I've never believed in one-size-fits-all solutions. Every business has its own history, strengths, challenges, and potential. I believe in taking action, learning, adapting, and continually improving. Those principles have guided my career, and they remain central to how we're developing both SJM Creative and SHAUNA.
At SJM Creative, strategy always comes first. Creativity, branding, marketing, website development, business relationships, and technology are simply the tools we bring together to make that strategy work.
We don't just want to build your website. We want to help build your business, even while you sleep.
Your website may be digital, but our commitment to you is personal.
Steven McMullin · Founder, SJM Strategies + Marketing (SJM Creative)
Let's get acquainted.
Home / Contact
Let's build something better.
Tell us about your business, your website, or the challenge you're trying to solve. New website, brand refresh, or help with an existing site, we'd love to start a conversation.